You’ve probably noticed a number of cars with a vehicle graphic in your city from businesses advertising their company name, contact information, and usually a list of the services or products they offer to potential clients and customers. Businesses that are choosing to advertise their business in this manner are taking advantage of an effective marketing technique that puts their business in the eyes of potential customers throughout the day. According to the article “does outdoor advertising still work” found on the Forbes website, 72% of billboard viewers frequently shop on their way home from work. 68% frequently make shopping decisions while driving in their vehicles. And 24% said they checked out a business because of the message they seen on a billboard. Think of your vehicle as a moving billboard and how much influence you can bring to hundreds of potential customers or clients throughout the day. The more you drive your vehicle, the higher the likelihood that you will be targeting other people who are interested in your products or services.
Advertising in this manner does not have to be expensive, you’re probably wondering, great! I am interested in advertising with vehicle graphics, but how much is that going to cost me? This is usually dependent on square footage. Here at www.alistbanners.com it can cost you between $75 all the way up to $3,500 depending on what you want to get done. Some cost effective alternatives for vehicle graphics also include window lettering, window perforation, stickers and decals, and car magnets. If you would like more information about our products and services, please click the button below to request a free quote and see how your leads grow from this inexpensive form of marketing.
Why vehicle wraps are great
Aside from price, what are some of the other advantages for your business in advertising in this manner?
Tax Deductible: One of the advantages of being a business entity is that you get to write off expenses for your business, expenses such as new equipment, bad investments, and marketing and advertising expenses for your business. The bigger your expenses, the less income you have to pay in taxes to the government. So looking at things from this point of view if you were to spend $3,500 to pimp out your vehicle to advertise with vehicle graphics that also means you would be saving $3,500 when it comes time to do your business taxes. So in essence it’s a great investment.
Exposure to potential customers: According to the article “benefits of vehicle wrap advertising” found on lucentwraps.com vehicle wrap advertisements on average are seen between 30,000 and 70,000 times a day, which makes up about 20% of the outdoor advertising industry. That’s a huge number of potential customers. You are conducting effective marketing for your business, just by driving around.
Attention Grabbing: A brightly covered vehicle wrap will make your company vehicle stand out from the crowd of white boring vans or other vehicles on the road. Passing drivers will instantly pay attention to your vehicle because it will stand out from the rest of the vehicles on the road.